Some people in the search engine optimization and search engine marketing world are saying "Finally!" as #2 (Yahoo) and #3 (Microsoft aka. MSN aka. Live aka. Bing) search engines have teamed up to go up against Google and try to make internet advertising interesting again. Carol Bartz CEO of Yahoo has only been in charge for 7 months and struck a deal that has been lingering for a long time. Between the 3 major search engines; Google, Yahoo and Bing there is roughly 85% of all search queries going through them. Google sits pretty with about 65% of search queries, Yahoo comes in around 10%-11% and Bing has been floating around 8% but has been increasing since its birth in May of 09'.
There wasn't any exchange of funds, but the 24 month process of taking over the Yahoo search engine is going to result in 88% of advertising going to Yahoo for letting Microsoft advertise to the millions of dedicated Yahoo email users. Earlier this year Yahoo found a home for their new data center in Lockport NY after striking a great deal with the local power company. There hasn't been any word on any changes to that deal so the residents of WNY should rest assure that the estimated 65 jobs will still be coming to the Buffalo area by 2011.
Many people know there was an offer to buy out Yahoo to Co-Founder Jerry Yang by Microsoft for over 48 Billion Dollars, which he had turned down and sources say many people on the Yahoo board, want him removed from power and that was a silly decision.
The big picture shows that even though they are going to team up, that is only 20% of the search market within the 2 search engines and more search engines are popping up all the time. Search.com has been one search engine appearing on all Analytic reports as a major contributor to traffic to the sites.
Google may not get de-throned by the two merging on this advertising deal, but I am sure over time they will give them a run for their money.
Thursday, July 30, 2009
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