Wednesday, June 24, 2009

Bing New Search Engine

The release of Bing.com,late May 09', Microsoft's new search engine replacing Live.com and MSN.com as their new search platform has everyone wondering what it can bring to the table.
The first new feature noticed was the video search feature which allows the searcher to view 5-10 seconds of the video before deciding if that was what they were looking for. Say you do click into one of the videos displayed on the search results, you can then watch the video and still search more results narrowing your search down and still watching the current video.
The next feature, Bing Cashback allows searches that are looking for a product to purchase, to save additional money on the purchase, just by searching for it on Bing and signing up for a Bing Cashback Account. Some stores are listed in a database that you can scroll through and proceed to the site and look for qualified items to purchase and save anywhere from 1%-20% (highest I have seen) on the qualified purchase to be placed in an account, similar to paypal. Once the account has recieved 5$ or more worth of savings, you can either have the funds transfered to a paypal account, paper check by mail or electronic deposit into your checking account.
From what I have heard a $68 Million dollar marketing budget is going to put Bing.com on the map and to give Google.com a run for thier money.