Email Marketing

Ever since the birth of the "Black Book" or the "Do not call list" everyone has changed their marketing strategies and their procedures with phone calls and emails. Spam became a quick phenom and I am not talking about the kind that comes in a can. Email spam was a quick way to get your message in front of a potential client from an email list someone may have purchased from a scrubbing company. A scrubbing company basically made their money from gathering email addresses using scripts to find the @ symbol in an email address and took the info, put it into a database categorized based on the content on the site and offered lists to potential companies interested in solid contact information. This idea worked really well for a long time until business owners got sick of being prospected by companies they did not know or in other words, "Cold Called".
Along came the DNC list which prohibited companies from calling or emailing companies that were apart of this national list. Fines are handed out for not abiding by the rules and regulations of the DNC registry and the telemarketing industry took a large hit. Email databases have never been as important as they are today. If you have a feature on your site that allows users to input their information, aka. thier email address, that made the DNC list null and void for that particular customer. Now you have their information and you are now capable of sending them the email letters or specials you may have. However this may not be a good practice in this day and age, your best bet is to develop a regular routine of newsletters or press releases to send to these potential customers, keeping them interested in the content of your prime site guaranteeing a loyal subscriber base. With the use of an email marketing campaign like Bella Posta you can now use that information and keep it updated as often as you would like, send out automatic emails, automatic newsletters or special offers. All your data will be at the tip of your fingers, allowing you to change the scope based on demographics or product interest or even by name.
Using an email database platform will not stop you from getting fined or listed as spam, in fact it's how you use it and how often you use it that will have a bearing on the outcome of results.
Programs like Bella Posta or third party vendors of the product can truely improve your viral networking and get your information out to people that weren't using search engines in the first place. Email marketing can be used with your SEO or SEM project improving the results of either and increase your business exponentually.